CLIENT: Green Horse | PROJECT: Brand Identity
Green Horse is an independent store based in Melbourne housing a range of ethically made, sustainably produced clothing, ornaments, beauty products, you name it! They work under strong ethos and strongly associate themselves as organic, fair-trade, vegan and local. Naturally, we decided to base their logo and brand identity on just that, using organic line work and an earthy colour palette. The logo icon unveils unique shapes, creating a quirky, charming persona.